Negotiation Guide
Opening Offer
$24,596
Fair Price
$26,096
Walk Away Above
$26,633
- • Recent buyers paid ~$809 below MSRP
- • Sitting 89 days (avg 45) — extra leverage
Price Breakdown
Est. Dealer Cost$24,453
Est. Invoice$25,268
Holdback (est.)$815
MSRP (Sticker)$27,170
Asking Price$26,098
Markup-$1,072
Est. Dealer Margin on This Car$1,645
Percentile5% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold2420
Avg Markup-$809
Median Markup-$774
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory351 vehicles
Avg Markup (All Models)-$976
Avg Markup (K4)-$788
% Below MSRP74%
Avg Days to Sell49 days
Avg Sold Markup-$875
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33789d
Airport KiaNaples, FL
-$1,208$28,06289d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06289d
Dean McCrary KiaMobile, AL
-$1,208$28,06289d
Jts KiaColumbia, SC
-$1,200$27,97089d
Dean McCrary KiaMobile, AL
-$1,200$27,97089d
Dean McCrary KiaMobile, AL
-$1,200$27,97089d
Peltier Kia LongviewLongview, TX
-$1,196$28,17989d
Peltier Kia LongviewLongview, TX
-$1,196$28,17989d
Valley-HI KiaVictorville, CA
-$1,196$28,17989d