Negotiation Guide
Opening Offer
$26,928
Fair Price
$28,428
Walk Away Above
$28,976
- • Recent buyers paid ~$809 below MSRP
- • Sitting 89 days (avg 45) — extra leverage
Price Breakdown
Est. Dealer Cost$26,573
Est. Invoice$27,458
Holdback (est.)$886
MSRP (Sticker)$29,525
Asking Price$28,735
Markup-$790
Est. Dealer Margin on This Car$2,163
Percentile50% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold2420
Avg Markup-$809
Median Markup-$774
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory247 vehicles
Avg Markup (All Models)-$679
Avg Markup (K4)-$462
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$710
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33789d
Airport KiaNaples, FL
-$1,208$28,06289d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06289d
Dean McCrary KiaMobile, AL
-$1,208$28,06289d
Jts KiaColumbia, SC
-$1,200$27,97089d
Dean McCrary KiaMobile, AL
-$1,200$27,97089d
Dean McCrary KiaMobile, AL
-$1,200$27,97089d
Peltier Kia LongviewLongview, TX
-$1,196$28,17989d
Peltier Kia LongviewLongview, TX
-$1,196$28,17989d
Valley-HI KiaVictorville, CA
-$1,196$28,17989d