Negotiation Guide
Opening Offer
$24,760
Fair Price
$26,260
Walk Away Above
$26,768
- • Recent buyers paid ~$809 below MSRP
- • Sitting 79 days (avg 45) — extra leverage
Price Breakdown
Est. Dealer Cost$24,548
Est. Invoice$25,366
Holdback (est.)$818
MSRP (Sticker)$27,275
Asking Price$26,294
Markup-$981
Est. Dealer Margin on This Car$1,747
Percentile26% of inventory is priced lower
Days on Lot79 days
What Others Paid (Last 30 Days)
Cars Sold2420
Avg Markup-$809
Median Markup-$774
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory471 vehicles
Avg Markup (All Models)-$1,097
Avg Markup (K4)-$780
% Below MSRP52%
Avg Days to Sell48 days
Avg Sold Markup-$1,066
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33790d
Airport KiaNaples, FL
-$1,208$28,06290d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06290d
Dean McCrary KiaMobile, AL
-$1,208$28,06290d
Jts KiaColumbia, SC
-$1,200$27,97090d
Dean McCrary KiaMobile, AL
-$1,200$27,97090d
Dean McCrary KiaMobile, AL
-$1,200$27,97090d
Peltier Kia LongviewLongview, TX
-$1,196$28,17990d
Peltier Kia LongviewLongview, TX
-$1,196$28,17990d
Valley-HI KiaVictorville, CA
-$1,196$28,17990d