Negotiation Guide
Opening Offer
$25,976
Fair Price
$27,476
Walk Away Above
$27,881
- • Recent buyers paid ~$809 below MSRP
Price Breakdown
Est. Dealer Cost$25,457
Est. Invoice$26,305
Holdback (est.)$849
MSRP (Sticker)$28,285
Asking Price$27,623
Markup-$662
Est. Dealer Margin on This Car$2,167
Percentile77% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold2420
Avg Markup-$809
Median Markup-$774
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory173 vehicles
Avg Markup (All Models)-$478
Avg Markup (K4)-$406
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$464
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33790d
Airport KiaNaples, FL
-$1,208$28,06290d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06290d
Dean McCrary KiaMobile, AL
-$1,208$28,06290d
Jts KiaColumbia, SC
-$1,200$27,97090d
Dean McCrary KiaMobile, AL
-$1,200$27,97090d
Dean McCrary KiaMobile, AL
-$1,200$27,97090d
Peltier Kia LongviewLongview, TX
-$1,196$28,17990d
Peltier Kia LongviewLongview, TX
-$1,196$28,17990d
Valley-HI KiaVictorville, CA
-$1,196$28,17990d