Negotiation Guide
Opening Offer
$25,629
Fair Price
$27,129
Walk Away Above
$27,675
- • Recent buyers paid ~$809 below MSRP
- • Sitting 90 days (avg 45) — extra leverage
Price Breakdown
Est. Dealer Cost$25,398
Est. Invoice$26,245
Holdback (est.)$847
MSRP (Sticker)$28,220
Asking Price$27,542
Markup-$678
Est. Dealer Margin on This Car$2,144
Percentile73% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold2420
Avg Markup-$809
Median Markup-$774
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell45 days
Dealer Profile
Inventory112 vehicles
Avg Markup (All Models)-$755
Avg Markup (K4)-$545
% Below MSRP100%
Avg Days to Sell48 days
Avg Sold Markup-$749
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33790d
Airport KiaNaples, FL
-$1,208$28,06290d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06290d
Dean McCrary KiaMobile, AL
-$1,208$28,06290d
Jts KiaColumbia, SC
-$1,200$27,97090d
Dean McCrary KiaMobile, AL
-$1,200$27,97090d
Dean McCrary KiaMobile, AL
-$1,200$27,97090d
Peltier Kia LongviewLongview, TX
-$1,196$28,17990d
Peltier Kia LongviewLongview, TX
-$1,196$28,17990d
Valley-HI KiaVictorville, CA
-$1,196$28,17990d