Negotiation Guide
Opening Offer
$24,043
Fair Price
$25,543
Walk Away Above
$26,064
- • Recent buyers paid ~$816 below MSRP
- • Sitting 74 days (avg 40) — extra leverage
Price Breakdown
Est. Dealer Cost$23,927
Est. Invoice$24,724
Holdback (est.)$798
MSRP (Sticker)$26,585
Asking Price$25,573
Markup-$1,012
Est. Dealer Margin on This Car$1,647
Percentile23% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold1866
Avg Markup-$816
Median Markup-$790
Best Deal-$1,200
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory193 vehicles
Avg Markup (All Models)-$1,033
Avg Markup (K4)-$609
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,126
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33774d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33774d
Airport KiaNaples, FL
-$1,208$28,06274d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06274d
Dean McCrary KiaMobile, AL
-$1,208$28,06274d
Jts KiaColumbia, SC
-$1,200$27,97074d
Dean McCrary KiaMobile, AL
-$1,200$27,97074d
Dean McCrary KiaMobile, AL
-$1,200$27,97074d
Peltier Kia LongviewLongview, TX
-$1,196$28,17974d
Peltier Kia LongviewLongview, TX
-$1,196$28,17974d