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Deal Sheet: 2026 K4 EX
Matthews Kia of Greece · Rochester, NY · VIN: 3KPFU4DEXTE304489
Negotiation Guide
Opening Offer
$24,054
Fair Price
$25,554
Walk Away Above
$25,937
- • Recent buyers paid ~$472 below MSRP
- • Sitting 89 days (avg 42) — extra leverage
Price Breakdown
Est. Dealer Cost$23,688
Est. Invoice$24,478
Holdback (est.)$790
MSRP (Sticker)$26,320
Asking Price$25,650
Markup-$670
Est. Dealer Margin on This Car$1,962
Percentile10% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold1393
Avg Markup-$472
Median Markup-$402
Best Deal-$816
Worst Deal-$252
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory366 vehicles
Avg Markup (All Models)-$1,149
Avg Markup (K4)-$703
% Below MSRP52%
Avg Days to Sell51 days
Avg Sold Markup-$1,148
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