Deal Sheet: 2025 K4 EX

Gateway Kia of North Brunswick · North Brunswick, NJ · VIN: 3KPFU4DE8SE170578

Negotiation Guide

Opening Offer

$23,085

Fair Price

$24,585

Walk Away Above

$24,962

• Recent buyers paid ~$472 below MSRP
• Sitting 89 days (avg 42) — extra leverage

Price Breakdown

Est. Dealer Cost$22,806

Est. Invoice$23,566

Holdback (est.)$760

MSRP (Sticker)$25,340

Asking Price$24,828

Markup-$512

Est. Dealer Margin on This Car$2,022

Percentile46% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold1393

Avg Markup-$472

Median Markup-$402

Best Deal-$816

Worst Deal-$252

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory313 vehicles

Avg Markup (All Models)-$743

Avg Markup (K4)-$493

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$772

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