Negotiation Guide
Opening Offer
$23,567
Fair Price
$25,067
Walk Away Above
$25,401
- • Recent buyers paid ~$472 below MSRP
- • Sitting 74 days (avg 42) — extra leverage
Price Breakdown
Est. Dealer Cost$23,162
Est. Invoice$23,934
Holdback (est.)$772
MSRP (Sticker)$25,735
Asking Price$25,125
Markup-$610
Est. Dealer Margin on This Car$1,964
Percentile45% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold1393
Avg Markup-$472
Median Markup-$402
Best Deal-$816
Worst Deal-$252
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory164 vehicles
Avg Markup (All Models)-$1,105
Avg Markup (K4)-$708
% Below MSRP100%
Avg Days to Sell52 days
Avg Sold Markup-$1,010
Cheaper K4 EX Inventory
Hutchinson KiaMacon, GA
-$868$25,22290d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91890d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91890d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91890d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91890d
Werner KiaTallahassee, FL
-$788$25,38290d
Gossett Kia SouthMemphis, TN
-$788$25,38290d
Family Kia of St. AugustineSt. Augustine, FL
-$760$25,01590d
Ray Skillman KiaIndianapolis, IN
-$756$25,22490d
Ed Morse KiaSierra Vista, AZ
-$756$25,22490d