Negotiation Guide
Opening Offer
$24,303
Fair Price
$25,803
Walk Away Above
$26,039
- • Recent buyers paid ~$472 below MSRP
Price Breakdown
Est. Dealer Cost$23,648
Est. Invoice$24,436
Holdback (est.)$788
MSRP (Sticker)$26,275
Asking Price$25,817
Markup-$458
Est. Dealer Margin on This Car$2,170
Percentile47% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold1393
Avg Markup-$472
Median Markup-$402
Best Deal-$816
Worst Deal-$252
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory347 vehicles
Avg Markup (All Models)-$839
Avg Markup (K4)-$569
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$928
Cheaper K4 EX Inventory
Hutchinson KiaMacon, GA
-$868$25,22289d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91889d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91889d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91889d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91889d
Werner KiaTallahassee, FL
-$788$25,38289d
Gossett Kia SouthMemphis, TN
-$788$25,38289d
Family Kia of St. AugustineSt. Augustine, FL
-$760$25,01589d
Ray Skillman KiaIndianapolis, IN
-$756$25,22489d
Ed Morse KiaSierra Vista, AZ
-$756$25,22489d