Deal Sheet: 2026 K4 EX

Ourisman Kia of Bethesda · Bethesda, MD · VIN: 3KPFU4DE3TE352299

Negotiation Guide

Opening Offer

$23,953

Fair Price

$25,453

Walk Away Above

$25,689

• Recent buyers paid ~$472 below MSRP

Price Breakdown

Est. Dealer Cost$23,333

Est. Invoice$24,110

Holdback (est.)$778

MSRP (Sticker)$25,925

Asking Price$25,523

Markup-$402

Est. Dealer Margin on This Car$2,191

Percentile61% of inventory is priced lower

Days on Lot54 days

What Others Paid (Last 30 Days)

Cars Sold1393

Avg Markup-$472

Median Markup-$402

Best Deal-$816

Worst Deal-$252

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)-$1,018

Avg Markup (K4)-$434

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,113

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