Negotiation Guide
Opening Offer
$23,648
Fair Price
$25,148
Walk Away Above
$25,529
- • Recent buyers paid ~$472 below MSRP
- • Sitting 89 days (avg 42) — extra leverage
Price Breakdown
Est. Dealer Cost$23,319
Est. Invoice$24,096
Holdback (est.)$777
MSRP (Sticker)$25,910
Asking Price$25,346
Markup-$564
Est. Dealer Margin on This Car$2,027
Percentile45% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold1393
Avg Markup-$472
Median Markup-$402
Best Deal-$816
Worst Deal-$252
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory542 vehicles
Avg Markup (All Models)-$674
Avg Markup (K4)-$406
% Below MSRP41%
Avg Days to Sell54 days
Avg Sold Markup-$694
Cheaper K4 EX Inventory
Hutchinson KiaMacon, GA
-$868$25,22289d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91889d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91889d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91889d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91889d
Werner KiaTallahassee, FL
-$788$25,38289d
Gossett Kia SouthMemphis, TN
-$788$25,38289d
Family Kia of St. AugustineSt. Augustine, FL
-$760$25,01589d
Ray Skillman KiaIndianapolis, IN
-$756$25,22489d
Ed Morse KiaSierra Vista, AZ
-$756$25,22489d