Negotiation Guide
Opening Offer
$24,303
Fair Price
$25,803
Walk Away Above
$26,171
- • Recent buyers paid ~$472 below MSRP
- • Sitting 84 days (avg 42) — extra leverage
Price Breakdown
Est. Dealer Cost$23,886
Est. Invoice$24,682
Holdback (est.)$796
MSRP (Sticker)$26,540
Asking Price$26,202
Markup-$338
Est. Dealer Margin on This Car$2,316
Percentile80% of inventory is priced lower
Days on Lot84 days
What Others Paid (Last 30 Days)
Cars Sold1393
Avg Markup-$472
Median Markup-$402
Best Deal-$816
Worst Deal-$252
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory437 vehicles
Avg Markup (All Models)-$561
Avg Markup (K4)-$332
% Below MSRP100%
Avg Days to Sell47 days
Avg Sold Markup-$577
Cheaper K4 EX Inventory
Hutchinson KiaMacon, GA
-$868$25,22290d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91890d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91890d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91890d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91890d
Werner KiaTallahassee, FL
-$788$25,38290d
Gossett Kia SouthMemphis, TN
-$788$25,38290d
Family Kia of St. AugustineSt. Augustine, FL
-$760$25,01590d
Ray Skillman KiaIndianapolis, IN
-$756$25,22490d
Ed Morse KiaSierra Vista, AZ
-$756$25,22490d