Negotiation Guide
Opening Offer
$23,860
Fair Price
$25,360
Walk Away Above
$25,745
- • Recent buyers paid ~$472 below MSRP
- • Sitting 90 days (avg 42) — extra leverage
Price Breakdown
Est. Dealer Cost$23,517
Est. Invoice$24,301
Holdback (est.)$784
MSRP (Sticker)$26,130
Asking Price$25,492
Markup-$638
Est. Dealer Margin on This Car$1,975
Percentile29% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold1393
Avg Markup-$472
Median Markup-$402
Best Deal-$816
Worst Deal-$252
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory229 vehicles
Avg Markup (All Models)-$955
Avg Markup (K4)-$708
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$983
Cheaper K4 EX Inventory
Hutchinson KiaMacon, GA
-$868$25,22290d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91890d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91890d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91890d
Kia of Port CharlottePort Charlotte, FL
-$807$24,91890d
Werner KiaTallahassee, FL
-$788$25,38290d
Gossett Kia SouthMemphis, TN
-$788$25,38290d
Family Kia of St. AugustineSt. Augustine, FL
-$760$25,01590d
Ray Skillman KiaIndianapolis, IN
-$756$25,22490d
Ed Morse KiaSierra Vista, AZ
-$756$25,22490d