Negotiation Guide
Opening Offer
$22,277
Fair Price
$23,777
Walk Away Above
$24,004
- • Recent buyers paid ~$453 below MSRP
Price Breakdown
Est. Dealer Cost$21,807
Est. Invoice$22,534
Holdback (est.)$727
MSRP (Sticker)$24,230
Asking Price$23,817
Markup-$413
Est. Dealer Margin on This Car$2,010
Percentile49% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold863
Avg Markup-$453
Median Markup-$555
Best Deal-$690
Worst Deal-$229
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory233 vehicles
Avg Markup (All Models)-$863
Avg Markup (K4)-$569
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$832
Cheaper K4 LX Inventory
Nelson KiaBassett, VA
-$722$23,24851d
Burlington KiaBurlington, NC
-$696$23,9047d
Fred Anderson Kia of GreenvilleGreenville, SC
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University KiaHuntsville, AL
-$674$23,79630d
Kia AutosportPensacola, FL
-$674$23,79612d
University KiaHuntsville, AL
-$674$23,79614d
Enterprise KiaEnterprise, AL
-$674$23,79626d
Stokes Hodges KiaBeech Island, SC
-$664$23,52146d
University KiaHuntsville, AL
-$655$23,70523d
University KiaHuntsville, AL
-$646$23,42930d