Negotiation Guide
Opening Offer
$21,823
Fair Price
$23,323
Walk Away Above
$23,627
- • Recent buyers paid ~$450 below MSRP
- • Sitting 43 days (avg 26) — extra leverage
Price Breakdown
Est. Dealer Cost$21,537
Est. Invoice$22,255
Holdback (est.)$718
MSRP (Sticker)$23,930
Asking Price$23,347
Markup-$583
Est. Dealer Margin on This Car$1,810
Percentile28% of inventory is priced lower
Days on Lot43 days
What Others Paid (Last 30 Days)
Cars Sold992
Avg Markup-$450
Median Markup-$555
Best Deal-$690
Worst Deal-$229
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory73 vehicles
Avg Markup (All Models)-$1,286
Avg Markup (K4)-$553
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,394
Cheaper K4 LX Inventory
Nelson KiaBassett, VA
-$722$23,24850d
Burlington KiaBurlington, NC
-$696$23,9046d
Fred Anderson Kia of GreenvilleGreenville, SC
-$692$23,88813d
University KiaHuntsville, AL
-$674$23,79629d
Kia AutosportPensacola, FL
-$674$23,79611d
University KiaHuntsville, AL
-$674$23,79613d
Enterprise KiaEnterprise, AL
-$674$23,79625d
Stokes Hodges KiaBeech Island, SC
-$664$23,52145d
University KiaHuntsville, AL
-$655$23,70522d
University KiaHuntsville, AL
-$646$23,42929d