Negotiation Guide
Opening Offer
$21,425
Fair Price
$22,925
Walk Away Above
$23,230
- • Recent buyers paid ~$453 below MSRP
- • Sitting 45 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$21,182
Est. Invoice$21,888
Holdback (est.)$706
MSRP (Sticker)$23,535
Asking Price$23,197
Markup-$338
Est. Dealer Margin on This Car$2,016
Percentile76% of inventory is priced lower
Days on Lot45 days
What Others Paid (Last 30 Days)
Cars Sold863
Avg Markup-$453
Median Markup-$555
Best Deal-$690
Worst Deal-$229
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory363 vehicles
Avg Markup (All Models)-$1,011
Avg Markup (K4)-$636
% Below MSRP54%
Avg Days to Sell34 days
Avg Sold Markup-$1,011
Cheaper K4 LX Inventory
Nelson KiaBassett, VA
-$722$23,24852d
Burlington KiaBurlington, NC
-$696$23,9048d
Fred Anderson Kia of GreenvilleGreenville, SC
-$692$23,88815d
University KiaHuntsville, AL
-$674$23,79631d
Kia AutosportPensacola, FL
-$674$23,79613d
University KiaHuntsville, AL
-$674$23,79615d
Enterprise KiaEnterprise, AL
-$674$23,79627d
Stokes Hodges KiaBeech Island, SC
-$664$23,52147d
University KiaHuntsville, AL
-$655$23,70524d
University KiaHuntsville, AL
-$646$23,42931d