Negotiation Guide
Opening Offer
$21,765
Fair Price
$23,265
Walk Away Above
$23,597
- • Recent buyers paid ~$453 below MSRP
- • Sitting 51 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$21,537
Est. Invoice$22,255
Holdback (est.)$718
MSRP (Sticker)$23,930
Asking Price$23,347
Markup-$583
Est. Dealer Margin on This Car$1,810
Percentile28% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold863
Avg Markup-$453
Median Markup-$555
Best Deal-$690
Worst Deal-$229
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory351 vehicles
Avg Markup (All Models)-$1,199
Avg Markup (K4)-$585
% Below MSRP30%
Avg Days to Sell38 days
Avg Sold Markup-$1,206
Cheaper K4 LX Inventory
Nelson KiaBassett, VA
-$722$23,24851d
Burlington KiaBurlington, NC
-$696$23,9047d
Fred Anderson Kia of GreenvilleGreenville, SC
-$692$23,88814d
University KiaHuntsville, AL
-$674$23,79630d
Kia AutosportPensacola, FL
-$674$23,79612d
University KiaHuntsville, AL
-$674$23,79614d
Enterprise KiaEnterprise, AL
-$674$23,79626d
Stokes Hodges KiaBeech Island, SC
-$664$23,52146d
University KiaHuntsville, AL
-$655$23,70523d
University KiaHuntsville, AL
-$646$23,42930d