Negotiation Guide
Opening Offer
$21,230
Fair Price
$22,730
Walk Away Above
$23,057
- • Recent buyers paid ~$449 below MSRP
- • Sitting 47 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$21,047
Est. Invoice$21,748
Holdback (est.)$702
MSRP (Sticker)$23,385
Asking Price$22,938
Markup-$447
Est. Dealer Margin on This Car$1,892
Percentile49% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold844
Avg Markup-$449
Median Markup-$555
Best Deal-$690
Worst Deal-$229
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory179 vehicles
Avg Markup (All Models)-$1,296
Avg Markup (K4)-$674
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,475
Cheaper K4 LX Inventory
Nelson KiaBassett, VA
-$722$23,24847d
Burlington KiaBurlington, NC
-$696$23,9043d
Fred Anderson Kia of GreenvilleGreenville, SC
-$692$23,88810d
University KiaHuntsville, AL
-$674$23,79626d
Kia AutosportPensacola, FL
-$674$23,7968d
University KiaHuntsville, AL
-$674$23,79610d
Enterprise KiaEnterprise, AL
-$674$23,79622d
Fred Anderson Kia of GreenvilleGreenville, SC
-$664$23,52141d
University KiaHuntsville, AL
-$655$23,70518d
University KiaHuntsville, AL
-$646$23,42926d