Negotiation Guide
Opening Offer
$22,170
Fair Price
$23,670
Walk Away Above
$23,895
- • Recent buyers paid ~$450 below MSRP
Price Breakdown
Est. Dealer Cost$21,708
Est. Invoice$22,432
Holdback (est.)$724
MSRP (Sticker)$24,120
Asking Price$23,728
Markup-$392
Est. Dealer Margin on This Car$2,020
Percentile51% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold992
Avg Markup-$450
Median Markup-$555
Best Deal-$690
Worst Deal-$229
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory61 vehicles
Avg Markup (All Models)-$863
Avg Markup (K4)-$451
% Below MSRP100%
Avg Days to Sell13 days
Avg Sold Markup-$919
Cheaper K4 LX Inventory
Nelson KiaBassett, VA
-$722$23,24849d
Burlington KiaBurlington, NC
-$696$23,9045d
Fred Anderson Kia of GreenvilleGreenville, SC
-$692$23,88812d
University KiaHuntsville, AL
-$674$23,79628d
Kia AutosportPensacola, FL
-$674$23,79610d
University KiaHuntsville, AL
-$674$23,79612d
Enterprise KiaEnterprise, AL
-$674$23,79623d
Stokes Hodges KiaBeech Island, SC
-$664$23,52143d
University KiaHuntsville, AL
-$655$23,70520d
University KiaHuntsville, AL
-$646$23,42928d