Deal Sheet: 2026 K4 LX

Russ Darrow Kia of Wauwatosa · Wauwatosa, WI · VIN: 3KPFT4DE4TE379997

Negotiation Guide

Opening Offer

$21,582

Fair Price

$23,082

Walk Away Above

$23,309

• Recent buyers paid ~$453 below MSRP

Price Breakdown

Est. Dealer Cost$21,182

Est. Invoice$21,888

Holdback (est.)$706

MSRP (Sticker)$23,535

Asking Price$23,194

Markup-$341

Est. Dealer Margin on This Car$2,013

Percentile63% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold863

Avg Markup-$453

Median Markup-$555

Best Deal-$690

Worst Deal-$229

% Sold Below MSRP100%

Avg Days to Sell27 days

Dealer Profile

Inventory346 vehicles

Avg Markup (All Models)-$903

Avg Markup (K4)-$445

% Below MSRP51%

Avg Days to Sell35 days

Avg Sold Markup-$1,053

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