Negotiation Guide
Opening Offer
$21,463
Fair Price
$22,963
Walk Away Above
$23,249
- • Recent buyers paid ~$449 below MSRP
- • Sitting 38 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$21,182
Est. Invoice$21,888
Holdback (est.)$706
MSRP (Sticker)$23,535
Asking Price$22,980
Markup-$555
Est. Dealer Margin on This Car$1,799
Percentile49% of inventory is priced lower
Days on Lot38 days
What Others Paid (Last 30 Days)
Cars Sold844
Avg Markup-$449
Median Markup-$555
Best Deal-$690
Worst Deal-$229
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory338 vehicles
Avg Markup (All Models)-$1,046
Avg Markup (K4)-$681
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,047
Cheaper K4 LX Inventory
Nelson KiaBassett, VA
-$722$23,24847d
Burlington KiaBurlington, NC
-$696$23,9043d
Fred Anderson Kia of GreenvilleGreenville, SC
-$692$23,88810d
University KiaHuntsville, AL
-$674$23,79626d
Kia AutosportPensacola, FL
-$674$23,7968d
University KiaHuntsville, AL
-$674$23,79610d
Enterprise KiaEnterprise, AL
-$674$23,79622d
Fred Anderson Kia of GreenvilleGreenville, SC
-$664$23,52142d
University KiaHuntsville, AL
-$655$23,70519d
University KiaHuntsville, AL
-$646$23,42926d