This Is Already a Great Deal
Opening Offer
$22,288
Asking Price
$22,977
Max Price
$22,977
- • Recent buyers paid ~$450 below MSRP
- • Asking price is already $108 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$21,182
Est. Invoice$21,888
Holdback (est.)$706
MSRP (Sticker)$23,535
Asking Price$22,977
Markup-$558
Est. Dealer Margin on This Car$1,796
Percentile29% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold992
Avg Markup-$450
Median Markup-$555
Best Deal-$690
Worst Deal-$229
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory186 vehicles
Avg Markup (All Models)-$1,236
Avg Markup (K4)-$656
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,235
Cheaper K4 LX Inventory
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University KiaHuntsville, AL
-$674$23,79628d
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-$655$23,70521d
University KiaHuntsville, AL
-$646$23,42928d