Negotiation Guide
Opening Offer
$21,808
Fair Price
$23,308
Walk Away Above
$23,619
- • Recent buyers paid ~$449 below MSRP
- • Sitting 43 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$21,537
Est. Invoice$22,255
Holdback (est.)$718
MSRP (Sticker)$23,930
Asking Price$23,347
Markup-$583
Est. Dealer Margin on This Car$1,810
Percentile28% of inventory is priced lower
Days on Lot43 days
What Others Paid (Last 30 Days)
Cars Sold844
Avg Markup-$449
Median Markup-$555
Best Deal-$690
Worst Deal-$229
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory381 vehicles
Avg Markup (All Models)-$1,046
Avg Markup (K4)-$734
% Below MSRP33%
Avg Days to Sell36 days
Avg Sold Markup-$1,255
Cheaper K4 LX Inventory
Nelson KiaBassett, VA
-$722$23,24848d
Burlington KiaBurlington, NC
-$696$23,9044d
Fred Anderson Kia of GreenvilleGreenville, SC
-$692$23,88811d
University KiaHuntsville, AL
-$674$23,79627d
Kia AutosportPensacola, FL
-$674$23,7969d
University KiaHuntsville, AL
-$674$23,79611d
Enterprise KiaEnterprise, AL
-$674$23,79623d
Fred Anderson Kia of GreenvilleGreenville, SC
-$664$23,52143d
University KiaHuntsville, AL
-$655$23,70520d
University KiaHuntsville, AL
-$646$23,42927d