Negotiation Guide
Opening Offer
$22,849
Fair Price
$24,349
Walk Away Above
$24,690
- • Recent buyers paid ~$443 below MSRP
- • Sitting 74 days (avg 38) — extra leverage
Price Breakdown
Est. Dealer Cost$22,527
Est. Invoice$23,278
Holdback (est.)$751
MSRP (Sticker)$25,030
Asking Price$24,421
Markup-$609
Est. Dealer Margin on This Car$1,894
Percentile25% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold4257
Avg Markup-$443
Median Markup-$383
Best Deal-$757
Worst Deal-$239
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory367 vehicles
Avg Markup (All Models)-$1,386
Avg Markup (K4)-$759
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,409
Cheaper K4 LXS Inventory
Evans KiaEvans, GA
-$761$25,17411d
Dulles KiaLeesburg, VA
-$757$24,31374d
Greenway Kia West Palm BeachWest Palm Beach, FL
-$757$24,31374d
Step One Kia Fort Walton BeachFt. Walton Beach, FL
-$747$24,87321d
Werner KiaTallahassee, FL
-$740$25,07021d
Kia of AndersonPendleton, SC
-$740$25,07021d
Kia Country of SavannahSavannah, GA
-$738$25,0574d
Kia of Myrtle BeachMyrtle Beach, SC
-$736$25,04437d
University KiaHuntsville, AL
-$735$25,04030d
University KiaHuntsville, AL
-$735$25,04021d