Negotiation Guide
Opening Offer
$21,791
Fair Price
$23,291
Walk Away Above
$23,611
- • Recent buyers paid ~$453 below MSRP
- • Sitting 48 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$21,537
Est. Invoice$22,255
Holdback (est.)$718
MSRP (Sticker)$23,930
Asking Price$23,347
Markup-$583
Est. Dealer Margin on This Car$1,810
Percentile28% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold863
Avg Markup-$453
Median Markup-$555
Best Deal-$690
Worst Deal-$229
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory354 vehicles
Avg Markup (All Models)-$1,144
Avg Markup (K4)-$662
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,292
Cheaper K4 LX Inventory
Nelson KiaBassett, VA
-$722$23,24853d
Burlington KiaBurlington, NC
-$696$23,9049d
Fred Anderson Kia of GreenvilleGreenville, SC
-$692$23,88816d
University KiaHuntsville, AL
-$674$23,79632d
Kia AutosportPensacola, FL
-$674$23,79614d
University KiaHuntsville, AL
-$674$23,79616d
Enterprise KiaEnterprise, AL
-$674$23,79628d
Stokes Hodges KiaBeech Island, SC
-$664$23,52148d
University KiaHuntsville, AL
-$655$23,70525d
University KiaHuntsville, AL
-$646$23,42932d