Deal Sheet: 2027 Optiq Premium Luxury

ROTH CADILLAC · Erie, PA · VIN: 3GYK3DM41VS101627

Negotiation Guide

Opening Offer

$51,856

Fair Price

$53,356

Walk Away Above

$53,278

• Recent buyers paid ~$156 above MSRP

Price Breakdown

Est. Dealer Cost$46,284

Est. Invoice$47,880

Holdback (est.)$1,596

MSRP (Sticker)$53,200

Asking Price$60,306

Markup+$7,106

Est. Dealer Margin on This Car$14,022

Percentile97% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold84

Avg Markup+$156

Median Markup$0

Best Deal-$1,750

Worst Deal+$8,970

% Sold Below MSRP96%

Avg Days to Sell39 days

Dealer Profile

Inventory12 vehicles

Avg Markup (All Models)+$577

Avg Markup (Optiq)+$7,106

% Below MSRP83%

Avg Days to Sell38 days

Avg Sold Markup-$480

Cheaper Optiq Premium Luxury Inventory

LANDERS CADILLAC OF JOPLINJoplin, MO

-$2,550$57,00027d

CADILLAC OF BIRMINGHAM LLCBirmingham, AL

-$2,544$58,78241d

BERGEY'S CADILLACPlymouth Meeting, PA

-$2,000$57,070133d

SUNSET CADILLAC OF SARASOTASarasota, FL

-$1,847$53,82353d

DIMMITT CADILLAC OF CLEARWATERClearwater, FL

-$1,500$53,46253d

CADILLAC OF NEW ORLEANSMetairie, LA

-$1,500$54,495111d

BERGEY'S CADILLACPlymouth Meeting, PA

-$1,000$58,190105d

SPENCE CADILLACThomasville, GA

-$589$59,50630d

EARNHARDT CHANDLER CADILLAC, INCChandler, AZ

$0$57,32013d

AUTONATION CADILLAC WEST PALM BEACHWest Palm Beach, FL

$0$58,0209d