Deal Sheet: 2026 Optiq Luxury

HEYWARD ALLEN MOTOR COMPANY, INC. · Athens, GA · VIN: 3GYK3BM55TS167673

Negotiation Guide

Opening Offer

$52,173

Fair Price

$53,673

Walk Away Above

$53,996

• Recent buyers paid ~$63 below MSRP
• Sitting 56 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$47,258

Est. Invoice$48,887

Holdback$1,630

MSRP (Sticker)$54,319

Asking Price$54,319

Markup$0

Dealer Margin on This Car$7,061

Percentile97% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold353

Avg Markup-$63

Median Markup$0

Best Deal-$2,640

Worst Deal+$1,795

% Sold Below MSRP99%

Avg Days to Sell27 days

Dealer Profile

Inventory31 vehicles

Avg Markup (All Models)-$2,923

Avg Markup (Optiq)$0

% Below MSRP97%

Avg Days to Sell30 days

Avg Sold Markup-$2,599

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