Negotiation Guide
Opening Offer
$55,231
Fair Price
$56,731
Walk Away Above
$57,126
- • Recent buyers paid ~$23 above MSRP
- • Sitting 94 days (avg 39) — extra leverage
Price Breakdown
Est. Dealer Cost$50,042
Est. Invoice$51,768
Holdback (est.)$1,726
MSRP (Sticker)$57,520
Asking Price$57,520
Markup$0
Est. Dealer Margin on This Car$7,478
Percentile97% of inventory is priced lower
Days on Lot94 days
What Others Paid (Last 30 Days)
Cars Sold342
Avg Markup+$23
Median Markup$0
Best Deal-$2,615
Worst Deal+$5,000
% Sold Below MSRP96%
Avg Days to Sell39 days
Dealer Profile
Inventory24 vehicles
Avg Markup (All Models)+$456
Avg Markup (Optiq)$0
% Below MSRP96%
Avg Days to Sell33 days
Avg Sold Markup$0
Cheaper Optiq Luxury Inventory
RON CRAFT CHEVROLETBaytown, TX
-$2,548$51,99173d
FRANK KENT CADILLAC OF ARLINGTONArlington, TX
-$2,404$49,99120d
CREST CADILLACSyracuse, NY
-$2,364$55,2673d
NAPLETON CADILLACOak Lawn, IL
-$2,335$54,999165d
MASTRIA GMCRaynham, MA
-$2,000$56,12076d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$1,775$55,419127d
BAKER CADILLAC OF CHARLESTONCharleston, SC
-$1,494$51,50034d
SEWELL CADILLAC OF GRAPEVINEGrapevine, TX
-$1,180$52,6953d
VADEN CADILLAC BRUNSWICKBrunswick, GA
-$1,137$52,27859d
ARNIE BAUER CADILLACMatteson, IL
-$1,130$52,29073d