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Deal Sheet: 2026 Sierra 1500 AT4
ED MORSE CHEVROLET GMC NORTHEAST · De Witt, IA · VIN: 3GTUUEEL1TG339467
Negotiation Guide
Opening Offer
$71,016
Fair Price
$72,516
Walk Away Above
$74,083
- • Recent buyers paid ~$2,546 below MSRP
- • Sitting 32 days (avg 18) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$67,329
Est. Invoice$69,598
Holdback (est.)$2,270
MSRP (Sticker)$75,650
Asking Price$75,650
Markup$0
Est. Dealer Margin on This Car$8,322
Percentile99% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold1918
Avg Markup-$2,546
Median Markup-$987
Best Deal-$11,000
Worst Deal+$22,112
% Sold Below MSRP99%
Avg Days to Sell18 days
Dealer Profile
Inventory88 vehicles
Avg Markup (All Models)-$831
Avg Markup (Sierra 1500)-$218
% Below MSRP84%
Avg Days to Sell20 days
Avg Sold Markup-$281
Price History
Jul 1, 2026$98,450 → $75,650(-$22,800)
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