Deal Sheet: 2026 Maverick Lariat

Tri-County Ford, Inc. · Keysville, VA · VIN: 3FTTW8SAXTRA36086

Negotiation Guide

Opening Offer

$37,691

Fair Price

$39,191

Walk Away Above

$39,366

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$35,586

Est. Invoice$36,772

Holdback$1,186

MSRP (Sticker)$39,540

Asking Price$39,540

Markup$0

Dealer Margin on This Car$3,954

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory24 vehicles

Avg Markup (All Models)-$604

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$813

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