Deal Sheet: 2026 Maverick Lariat

Nielsen Ford of Morristown, Inc. · Morristown, NJ · VIN: 3FTTW8SAXTRA03816

Negotiation Guide

Opening Offer

$36,212

Fair Price

$37,712

Walk Away Above

$37,881

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$34,245

Est. Invoice$35,387

Holdback$1,142

MSRP (Sticker)$38,050

Asking Price$38,050

Markup$0

Dealer Margin on This Car$3,805

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory171 vehicles

Avg Markup (All Models)-$769

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$690

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