Deal Sheet: 2026 Maverick Lariat

Healey Brothers Ford, LLC · Poughkeepsie, NY · VIN: 3FTTW8SA9TRB14440

Negotiation Guide

Opening Offer

$37,823

Fair Price

$39,323

Walk Away Above

$39,349

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$35,438

Est. Invoice$36,619

Holdback$1,181

MSRP (Sticker)$39,375

Asking Price$39,375

Markup$0

Dealer Margin on This Car$3,938

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory160 vehicles

Avg Markup (All Models)-$600

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$325

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