Deal Sheet: 2026 Maverick Lariat

Boyd Brothers Ford, Inc. · Oxford, NC · VIN: 3FTTW8SA9TRA66826

Negotiation Guide

Opening Offer

$37,741

Fair Price

$39,241

Walk Away Above

$39,415

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$35,631

Est. Invoice$36,819

Holdback$1,188

MSRP (Sticker)$39,590

Asking Price$39,590

Markup$0

Dealer Margin on This Car$3,959

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory39 vehicles

Avg Markup (All Models)-$897

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell16 days

Avg Sold Markup-$1,500

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