Deal Sheet: 2026 Maverick Lariat

Cole Ford, LLC · Coldwater, MI · VIN: 3FTTW8SA8TRB14638

Negotiation Guide

Opening Offer

$37,823

Fair Price

$39,323

Walk Away Above

$39,349

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$35,438

Est. Invoice$36,619

Holdback$1,181

MSRP (Sticker)$39,375

Asking Price$39,375

Markup$0

Dealer Margin on This Car$3,938

Percentile100% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory87 vehicles

Avg Markup (All Models)-$931

Avg Markup (Maverick)-$143

% Below MSRP100%

Avg Days to Sell7 days

Avg Sold Markup-$2,000

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