Deal Sheet: 2026 Maverick Lariat

Alan Jay Ford of Wauchula, Inc. · Wauchula, FL · VIN: 3FTTW8SA8TRB14588

Negotiation Guide

Opening Offer

$37,373

Fair Price

$38,873

Walk Away Above

$38,899

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$35,033

Est. Invoice$36,200

Holdback$1,168

MSRP (Sticker)$38,925

Asking Price$38,925

Markup$0

Dealer Margin on This Car$3,893

Percentile100% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory30 vehicles

Avg Markup (All Models)-$700

Avg Markup (Maverick)-$667

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$1,250

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