Deal Sheet: 2026 Maverick Lariat

Collier Ford, Inc. · Wetumpka, AL · VIN: 3FTTW8SA8TRB14316

Negotiation Guide

Opening Offer

$38,078

Fair Price

$39,578

Walk Away Above

$39,604

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$35,667

Est. Invoice$36,856

Holdback$1,189

MSRP (Sticker)$39,630

Asking Price$39,630

Markup$0

Dealer Margin on This Car$3,963

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory58 vehicles

Avg Markup (All Models)-$892

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell7 days

Avg Sold Markup-$661

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