Deal Sheet: 2026 Maverick Lariat

Alexander Ford, Inc. · Boaz, AL · VIN: 3FTTW8SA8TRB08015

Negotiation Guide

Opening Offer

$36,845

Fair Price

$38,345

Walk Away Above

$38,500

• Recent buyers paid ~$52 below MSRP
• Sitting 20 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$34,790

Est. Invoice$35,949

Holdback$1,160

MSRP (Sticker)$38,655

Asking Price$38,655

Markup$0

Dealer Margin on This Car$3,866

Percentile100% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory46 vehicles

Avg Markup (All Models)-$995

Avg Markup (Maverick)-$625

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$1,167

Cheaper Maverick Lariat Inventory

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