Deal Sheet: 2026 Maverick Lariat

Oneonta Ford LLC · Oneonta, NY · VIN: 3FTTW8SA8TRA77641

Negotiation Guide

Opening Offer

$39,373

Fair Price

$40,873

Walk Away Above

$41,036

• Recent buyers paid ~$52 below MSRP
• Sitting 20 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$37,080

Est. Invoice$38,316

Holdback$1,236

MSRP (Sticker)$41,200

Asking Price$41,200

Markup$0

Dealer Margin on This Car$4,120

Percentile100% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory3 vehicles

Avg Markup (All Models)-$333

Avg Markup (Maverick)-$333

% Below MSRP100%

Avg Days to Sell7 days

Avg Sold Markup-$333

Cheaper Maverick Lariat Inventory

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