Deal Sheet: 2026 Maverick Lariat

Germain Ford · Columbus, OH · VIN: 3FTTW8SA8TRA51007

Negotiation Guide

Opening Offer

$37,244

Fair Price

$38,744

Walk Away Above

$38,917

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$35,181

Est. Invoice$36,354

Holdback$1,173

MSRP (Sticker)$39,090

Asking Price$39,090

Markup$0

Dealer Margin on This Car$3,909

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory172 vehicles

Avg Markup (All Models)-$610

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$552

Cheaper Maverick Lariat Inventory

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