Deal Sheet: 2026 Maverick Lariat

O. C. Welch Ford · Hardeeville, SC · VIN: 3FTTW8SA8TRA41352

Negotiation Guide

Opening Offer

$36,991

Fair Price

$38,491

Walk Away Above

$38,663

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$34,952

Est. Invoice$36,117

Holdback$1,165

MSRP (Sticker)$38,835

Asking Price$38,835

Markup$0

Dealer Margin on This Car$3,884

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory301 vehicles

Avg Markup (All Models)-$493

Avg Markup (Maverick)-$45

% Below MSRP82%

Avg Days to Sell11 days

Avg Sold Markup-$286

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