Deal Sheet: 2026 Maverick Lariat

Classic Ford of Columbia · Columbia, SC · VIN: 3FTTW8SA8TRA18119

Negotiation Guide

Opening Offer

$36,188

Fair Price

$37,688

Walk Away Above

$37,889

• Recent buyers paid ~$52 below MSRP
• Sitting 23 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$34,281

Est. Invoice$35,424

Holdback$1,143

MSRP (Sticker)$38,090

Asking Price$38,090

Markup$0

Dealer Margin on This Car$3,809

Percentile100% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory208 vehicles

Avg Markup (All Models)-$214

Avg Markup (Maverick)-$111

% Below MSRP82%

Avg Days to Sell11 days

Avg Sold Markup-$59

Cheaper Maverick Lariat Inventory

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-$1,000$39,75023d

Cloninger Ford of HickoryHickory, NC

-$1,000$39,76523d

Runde FordManchester, IA

-$1,000$38,36523d

Cutter Ford, Inc.Aiea, HI

-$1,000$41,00523d

Performance FordRandolph, NJ

-$1,000$40,62023d

Hoffman FordEast Hartford, CT

-$1,000$40,30023d

Apple FordColumbia, MD

-$1,000$40,87023d

Ford of MurfreesboroMurfreesboro, TN

-$1,000$38,36523d

Magic City FordRoanoke, VA

-$1,000$39,40023d

Magic City Ford LexingtonLexington, VA

-$1,000$41,00523d