Deal Sheet: 2026 Maverick Lariat

Ronnie Watkins Ford · Gadsden, AL · VIN: 3FTTW8SA7TRB14498

Negotiation Guide

Opening Offer

$38,818

Fair Price

$40,318

Walk Away Above

$40,344

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$36,333

Est. Invoice$37,544

Holdback$1,211

MSRP (Sticker)$40,370

Asking Price$40,370

Markup$0

Dealer Margin on This Car$4,037

Percentile100% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory125 vehicles

Avg Markup (All Models)-$822

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$632

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