Deal Sheet: 2026 Maverick Lariat

Elmer Hare Ford Sales, Inc. · Marshall, MO · VIN: 3FTTW8SA7TRB14470

Negotiation Guide

Opening Offer

$37,907

Fair Price

$39,407

Walk Away Above

$39,431

• Recent buyers paid ~$48 below MSRP

Price Breakdown

Est. Dealer Cost$35,510

Est. Invoice$36,693

Holdback (est.)$1,184

MSRP (Sticker)$39,455

Asking Price$39,455

Markup$0

Est. Dealer Margin on This Car$3,946

Percentile100% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold2192

Avg Markup-$48

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory32 vehicles

Avg Markup (All Models)-$922

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell14 days

Avg Sold Markup-$895

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