Deal Sheet: 2026 Maverick Lariat

Prater Ford, Inc. · Calhoun, GA · VIN: 3FTTW8SA7TRB14369

Negotiation Guide

Opening Offer

$37,558

Fair Price

$39,058

Walk Away Above

$39,084

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$35,199

Est. Invoice$36,372

Holdback$1,173

MSRP (Sticker)$39,110

Asking Price$39,110

Markup$0

Dealer Margin on This Car$3,911

Percentile100% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory58 vehicles

Avg Markup (All Models)-$655

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$750

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