Deal Sheet: 2026 Maverick Lariat

Robbie Roberson Ford, Inc. · Waycross, GA · VIN: 3FTTW8SA7TRB08605

Negotiation Guide

Opening Offer

$38,268

Fair Price

$39,768

Walk Away Above

$39,794

• Recent buyers paid ~$52 below MSRP

Price Breakdown

Est. Dealer Cost$35,838

Est. Invoice$37,033

Holdback$1,195

MSRP (Sticker)$39,820

Asking Price$39,820

Markup$0

Dealer Margin on This Car$3,982

Percentile100% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory36 vehicles

Avg Markup (All Models)-$681

Avg Markup (Maverick)-$500

% Below MSRP100%

Avg Days to Sell6 days

Avg Sold Markup-$357

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