Negotiation Guide
Opening Offer
$37,539
Fair Price
$39,039
Walk Away Above
$39,230
- • Recent buyers paid ~$52 below MSRP
- • Sitting 22 days (avg 12) — extra leverage
Price Breakdown
Est. Dealer Cost$35,478
Est. Invoice$36,661
Holdback$1,183
MSRP (Sticker)$39,420
Asking Price$39,420
Markup$0
Dealer Margin on This Car$3,942
Percentile100% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold1068
Avg Markup-$52
Median Markup$0
Best Deal-$1,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell12 days
Dealer Profile
Inventory392 vehicles
Avg Markup (All Models)-$357
Avg Markup (Maverick)$0
% Below MSRP91%
Avg Days to Sell10 days
Avg Sold Markup-$520
Cheaper Maverick Lariat Inventory
Sheehy Ford of Springfield IncSpringfield, VA
-$1,000$39,75022d
Cloninger Ford of HickoryHickory, NC
-$1,000$39,76522d
Runde FordManchester, IA
-$1,000$38,36522d
Cutter Ford, Inc.Aiea, HI
-$1,000$41,00522d
Performance FordRandolph, NJ
-$1,000$40,62022d
Hoffman FordEast Hartford, CT
-$1,000$40,30022d
Apple FordColumbia, MD
-$1,000$40,87022d
Ford of MurfreesboroMurfreesboro, TN
-$1,000$38,36522d
Magic City FordRoanoke, VA
-$1,000$39,40022d
Magic City Ford LexingtonLexington, VA
-$1,000$41,00522d