Deal Sheet: 2026 Maverick Lariat

Phil Long Ford · Colorado Springs, CO · VIN: 3FTTW8SA7TRB04408

Negotiation Guide

Opening Offer

$39,626

Fair Price

$41,126

Walk Away Above

$41,308

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$37,341

Est. Invoice$38,586

Holdback$1,245

MSRP (Sticker)$41,490

Asking Price$41,490

Markup$0

Dealer Margin on This Car$4,149

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory437 vehicles

Avg Markup (All Models)-$361

Avg Markup (Maverick)-$108

% Below MSRP90%

Avg Days to Sell10 days

Avg Sold Markup-$655

Cheaper Maverick Lariat Inventory

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-$1,000$39,75021d

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-$1,000$41,00521d