Deal Sheet: 2026 Maverick Lariat

Reineke Ford of Findlay · Findlay, OH · VIN: 3FTTW8SA7TRB02416

Negotiation Guide

Opening Offer

$36,966

Fair Price

$38,466

Walk Away Above

$38,638

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$34,929

Est. Invoice$36,093

Holdback$1,164

MSRP (Sticker)$38,810

Asking Price$38,810

Markup$0

Dealer Margin on This Car$3,881

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory165 vehicles

Avg Markup (All Models)-$464

Avg Markup (Maverick)$0

% Below MSRP88%

Avg Days to Sell9 days

Avg Sold Markup-$434

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