Deal Sheet: 2026 Maverick Lariat

Coggin Deland Ford · Orange City, FL · VIN: 3FTTW8SA7TRA99663

Negotiation Guide

Opening Offer

$37,140

Fair Price

$38,640

Walk Away Above

$38,813

• Recent buyers paid ~$52 below MSRP
• Sitting 21 days (avg 12) — extra leverage

Price Breakdown

Est. Dealer Cost$35,087

Est. Invoice$36,256

Holdback$1,170

MSRP (Sticker)$38,985

Asking Price$38,985

Markup$0

Dealer Margin on This Car$3,899

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1068

Avg Markup-$52

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell12 days

Dealer Profile

Inventory223 vehicles

Avg Markup (All Models)-$809

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell13 days

Avg Sold Markup-$826

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